叶赛尼的本子

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叶赛尼的本子 If This World Is Not Merely A Bad Joke. <<<When we were young | 首页 | 看看我每天都在干什么>>> 2004-07-22 18:49 Each medium has strength: TV: Offer historic and/or compelling video. Radio: Interviews, explanatory journalism. Text: Shorter, contexual stories; archives. Interactivity: Games, chat, weblogs, talkbacks. Packages: Multimedia pages, flash integrated storytelling and animations. Below are five myths of media convergence:

1. Doing convergence will save your money or jobs.
2. You can get fewer salespeople to sell on more platforms.
3. Combining efforts across platforms will bring in much more in advertising revenues.
4. Cross-promotion is just about PR and won't help much.
5. Tampa(or somewhere else) is the perfect model for a converged newsroom. MEDIA CONVERGENCE HAS NOTHING TO DO WITH TECHNOLOGY OR ARCHITECTURE, IT HAS SOMETHING TO DO WITH MINDSET. 叶赛尼 @ 2004-07-22 18:49 返回页首 | 评论 | 引用(0) | 编辑 评论 发表评论 最新文章 不要碰 Sth. 'bout GZ 关于送香水的理论 近来比较感兴趣的东西 自从到国际组之后我做过的梦 又是东航 广日VS南都 昨晚见她 某男X号 LA Times关于Niu Niu事件的报道