在开设了这个独立站点1个月后,来自各大搜索引擎的访问明显增多,其中以Google和Baidu为甚.大部分这个站点出现过的关键词语,只要有人去搜索,Google都会非常稳定而快速地放我上的站点,而且很多是在搜索结果的第一页或者第一名------相信很多blogger都跟我有同样的感受,如果他们用tracking系统的话:)

来源: BlogBus 原始链接: http://www.blogbus.com:80/blogbus/blog/diary.php?diaryid=90153 存档链接: https://web.archive.org/web/20040915223842id_/http://www.blogbus.com:80/blogbus/blog/diary.php?diaryid=90153

Perfect Days Come Now! <<<商业也可以是种文化 | 首页 | 东方早报>>> [ZT]不相信我,请相信Google:Blog能助你的商业一臂之力 时间: 2004-02-14 在开设了这个独立站点1个月后,来自各大搜索引擎的访问明显增多,其中以Google和Baidu为甚.大部分这个站点出现过的关键词语,只要有人去搜索,Google都会非常稳定而快速地放我上的站点,而且很多是在搜索结果的第一页或者第一名------相信很多blogger都跟我有同样的感受,如果他们用tracking系统的话:) 来自 Blogopoly 的文章: Why Blogs Perform Better than Regular Websites in Google Rankings 不但解释了这个原因,还说明了为什么有助于商业用途: Blog平台比一般商业站点更易于被搜索引擎检索,为什么呢?因为它们往往是基于文本的附带诸多链接的静态页面. Blogs perform better in search rankings than commercial websites. Why is this so? Blogs have stayed true to the early pages on the web. They are text based and link to others sites. 商业站点常常没有不提供外部链接而代之于图片/动画等,而搜索引擎是不能检索这些文件的,这直接导致了此类站点成为一个个信息孤岛;而Blog则恰恰提供非常多的外部链接---事实上这就是blog的一个基本特点,这使得Blog更适合于Google网站评价系统. Commercial sites often contain no external links due to short-sightedness by the people paying the bills, and as a result other sites do not link to them. Commercial sites often contain lots of graphics, or have flash intros. Search engines cannot index these - they can't search a graphic or a flash movie for keywords. This means these sites have become islands - and the owners of these sites hope that users get stranded on these islands, once they have found their way their by clicking on an ad, or from seeing the URL on a package. There are many isolated islands like this on the web - think about it, how many times have you been surfing and found yourself on a site and the only way you have browsed away is to type in a new URL or click the "back" button? Is this what the web is about? The word "web" conjures up an image of interconnection. Blogs are not afraid to connect to each other which is what makes them so interesting. Google values this interconnection and ranks sites with high link popularity higher than others. This is why a blog can help your business. 无疑你已经明白Blog对你商业的重要性,那么在主站点之外开设你的Blog吧,你必须认识到的是:专注内容把你的Blog打造成为你所在领域的专家,人们会因此喜欢你的Blog而自动链接你,从而提升你的Google Pages Rank值. You may see no value in having links to other sites on your main commercial website. However if you have a complimentary blog you should link to other sites. You should aim to make your blog the expert of your field. This will make your blog popular and people will link to your site. It is very difficult to get sites to link to your main commercial site unless they are advocates of your product, conversely it is much easier to make people advocates of your blog. Once your blog gains high link popularity and thus high page rank, people searching the web for your product will find you more easily either via your blog or because the resultant lift in page rank for your blog will also lift your main website. Often users will find your site instead of a competitor - wouldn't that be great? 下面是俄克拉荷马州葡萄酒企业的Blog,去看看吧,他们是如何利用Blog来为自己企业服务的:) The Oklahoma Wine News blog is a good example of this practice. The blog is about the Oklahoma wine industry as a whole, but is a complimentary blog to the Nuyaka Creek Winery website. When one searches for Oklahoma Wine on Google, the blog is ranked number 1 above 412,000 relevant sites and above their local competitors. 千万记住:不要吝啬链接别人----哪怕是竞争对手;现代人的独立意识使得他们喜欢进行自主信息价值判断从而进行选择,你提供的相关信息越多,他们越清楚你产品的重要地位(如果你做的够好的话:),同时他们更会感觉到你在重视他们---因为你尊重他们的自我意识判断. So remember, don't be afraid to link to other sites in your blog, even competitors - your business will gain by doing so. Blog readers value this interconnection, and this is what they want to see. If I wanted to read isolated pockets of information, then I could go to the public library and save all those ISP bills. That said, don't just link for the sake of linking - you need original content as well as links. If you just point to other sites and say "look at this, isn't this cool?" in every post then what is the value of your site? 推荐阅读: Format of a small business advertising campaign: Part 1 - Brand Awareness 自:www.topku.com aqiao_cute 发表于 2004-02-14 23:01 引用(Trackback0) | 编辑 评论 发表评论 最后更新 Linux初学 无为 你喜欢工作吗? ... 还好有你 拆除 记忆 ... ... 从两点到六点是4个小时 奇怪，俺写的上篇不见了。